MICHAEL KREINEST
Marketing Strategy

Michael Kreinest brings more than 20 years of advertising and marketing expertise to the company, having supplied strategic direction and communications counsel to brands such as Blue Cross Blue Shield, AOL, IBM, Barnett Banks (now Bank of America), Marriott, and scores of other technology, financial services, healthcare, manufacturing and consumer goods concerns. Mr. Kreinest began his career in account services for a leading direct response advertising agency in the northeast. Mr. Kreinest then founded Creative Impact Communications, applying the direct marketing philosophy of scientific measurement to traditional advertising media, and managing the company for 7 years until its acquisition. Kreinest spent the next two years as the Chief Marketing Officer of a professional services firm, specializing in custom web application development in the healthcare and financial services industries, before founding Kreinest + Associates.

JAMES KINDER
Creative Strategy

Jim Kinder brings a wealth of creative development and management expertise from the northeast advertising corridor, where for over 20 years he was a key creative contributor on such accounts as DuPont, Mercedes Benz, DeLonghi, Porsche, Bank of America and others. Prior to joining Kreinest + Associates,  Mr Kinder held senior creative strategy positions at several large advertising agencies, working in both business to business and business to consumer markets.  Applying that broad experience, he leads the creative team with a client-centric philosophy that requires the creative product to be measured not through awards, but how well it works to achieve the client¹s goals.  Mr Kinder oversees all creative development at Kreinest + Associates and is responsible for the management of all creative and production resources.